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	<title>DeconstructUX &#187; Research</title>
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		<title>Personas: A sort of getting started guide</title>
		<link>http://www.deconstructux.com/2009/12/personas-a-sort-of-getting-started-guide/</link>
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		<pubDate>Wed, 23 Dec 2009 16:29:13 +0000</pubDate>
		<dc:creator>Eduardo Ortiz</dc:creator>
				<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[User Experience]]></category>
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		<category><![CDATA[Personas]]></category>
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		<description><![CDATA[Personas, in the marketing sense, tend to be full of fluff, and are simply another deliverable to which to bill to the client. Really. But, in reality, personas are much more than that, they are a real design tool &#8211; they allow you to understand your audience, from their needs to their behaviors to their [...]]]></description>
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